About us
We take a small change and make a big difference with it
Our Story
Penny Appeal was set up in 2009 to provide poverty relief across Asia, the Middle East, and Africa by offering water solutions, organising mass feeding, supporting orphan care and providing emergency food and medical aid
Since then, we have transformed lives and empowered communities around the world,
helping to break the poverty cycle and build brighter futures.
Our work and our teams have grown considerably in the past few years, allowing us to launch many
new campaigns and work in even more crisis-hit countries.
From Humble Beginnings to a Global Movement
With seven offices in five continents around the world, we are with the most vulnerable communities when disaster strikes. From breaking the cycle of poverty to breaking world records, we’ve alleviated suffering for over 50 millions beneficiaries worldwide - Alhamdulillah!
Join us as we shine a spotlight on our biggest orange achievements.
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2009
PENNY APPEAL IS BORN!
Anticipated to be the ‘EasyJet’ of charitable giving, the aim of Penny Appeal was to make the act of giving possible for everyone whilst embodying the wisdom of the Qur’an.
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2010
EMERGENCY RESPONSE IN HAITI!
After the devastating Haiti earthquake hit, Penny Appeal responded with volunteers on the front line.
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2012
FIRST CEO APPOINTED!
Penny Appeal appointed the first CEO and launched core programmes based on important hadiths – Feed Our World, Thirst Relief and OrphanKind.
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2013
PENNY APPEAL AIRS ON LIVE TV!
Our TV debut saw our 2013 Ramadan appeal raise over £250,000 for good causes across the globe.
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2014
£6 MILLION RAISED ON TV APPEAL!
After signing a high-level contract with British Muslim TV, our Gaza livestream appeal raised £6million to rebuild hospitals and provide food and water in the holy lands.
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2015
GUINNESS WORLD RECORD!
Our dedication to Gaza continued as we broke the Guinness World Record for the longest live charitable broadcast in history.
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2016
GUINNESS WORLD RECORD NO.2!
In classic Penny Appeal style, one record wasn’t enough. We beat our own Guinness World Record for the longest live TV appeal yet again - this one lasting 11 days, 11 hours and 11 minutes.
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2017
THE GREAT MUSLIM PANTO IS LAUNCHED!
In 2017, our halal-arious events were shared with the incredible British public and beyond, raising awareness, spreading joy and most importantly collecting funds for our lifesaving causes.
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2018
OUR ORANGE CREATIVITY BLOOMED!
Our creative approach levelled up with campaigns such as ‘What Would Jesus Do?’ and ‘As British as a Cup of Tea’ which further established our brand as a confidently Muslim, comfortably British organisation.
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2019
10 YEARS OF PENNY APPEAL!
We celebrated 10 whole years of incredible orange greatness and helping millions of beneficiaries across the globe by continuing in our mission to serve those in need – Alhamdulillah!
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2020
COVID-19 RESPONSE!
As the world went into lockdown, we mobilised teams to respond to the pandemic, ensuring we supported the most vulnerable communities across the globe. We supported millions with food packs, clean water, medicine and sanitation supplies to minimise fatalities.
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2021
INTERNATIONAL OFFICES COME TOGETHER!
As we adjusted to life post-covid, our international offices began to work together to respond to the world’s disasters as well as serve vulnerable communities more efficiently.
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2022
£1MILLION RAISED FOR PAKISTAN FLOODS
After devastating floods claimed the lives of 1700+ people in Pakistan, we mobilised teams to respond to the calamity including our own Trustees. Thanks to our donors we were able to raise over £1million and launch our very own project to rebuild Pakistan.
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2023
TURKEY, MOROCCO, GAZA CRISES!
2023 was a year that rocked the world. Deadly earthquakes hit Turkey, Syria and Morocco and devastating conflict was inflicted upon the Gaza Strip. We dedicated this year to respond to the urgent needs of those barely surviving these horrific ordeals.
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2024
INTERNATIONAL ALIGNMENT!
We continued to streamline our vision working with our international offices across five continents to ensure our campaigns and programmes are the best they’ve ever been, so we can continue to use small change to make a BIG difference in 2025 and beyond - Insha'Allah!
At Penny Appeal, our way of doing charity is simple. Centred around the core principles of the Islamic faith, our mission is to make the blessed act of giving accessible to all.
"We take small change and make a big difference with it."
Our projects are carefully constructed and designed for maximum impact on our beneficiaries and their communities. From emergency relief to long term, sustainable interventions, our approach means that we can save lives in immediate danger as well as empower communities for generations to come - Insha’Allah!
Together, we're saving lives
Through the power of Zakat and the blessings of Sadaqah, through the beauty of Lillah and the gift of Fidya, our annual Zakat report documents the immense contribution of Penny Appeal donors in transforming our world.
We're reaching out to benefit the maximum number of poor and needy people, in ways that cost our donors just a bit of loose change each day
Penny Appeal is committed to making it easy for you to see how your donations are used. To learn more about how your donations make a difference in communities worldwide, we invite you to review our impact.
